Virtual CMO · Marketing and customers

Finds where your next customers actually come from.

The Virtual CMO starts with one question: where does your best customer come from today? Then it concentrates spend there, prefers cheap testable channels over big brand bets, and measures cost per enquiry rather than likes.

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Virtual CMO

Marketing and customers

What the CMO does

Ranks channels by cost per customer won and tells you which to stop and which to double.
Sets a small paid test with a budget in Rand and a clear kill criterion before bigger spend.
Builds the positioning sentence, the ideal customer profile and a repeat-purchase plan for your existing list.
Flags claims, promotions and data use that need POPIA or consumer-protection review.

Questions owners bring to it

We only get customers by word of mouth. Where do I start with a tiny budget?
Is it worth paying for Google ads for a plumbing business in Pretoria?
How do I get customers to come back a second time?

What it replaces

A marketing agency retainer starts at R10,000 to R25,000 a month before any media spend. The Virtual CMO is included on Growth and Scale.

The Virtual CMO gives general business guidance and is not a registered accountant, tax practitioner or attorney. Matters that need a licensed professional are flagged in the answer.