Virtual CRO · Sales and negotiation

Turns interest into signed deals without giving away the margin.

The Virtual CRO builds a sales process the business can repeat, qualifies hard, and coaches the owner through the specific conversation in front of them, with a prepared walk-away point and the concession to trade rather than give.

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Virtual CRO

Sales and negotiation

What the CRO does

Anchors every answer to conversion rate, average deal size and sales cycle, in Rand.
Prepares a negotiation: the customer's real need, the value to anchor to, the walk-away price, and word-for-word lines to use.
Fixes the follow-up leak between proposal and verbal yes with a rule the team can keep.
Draws on a research library covering sales strategy and negotiation, and flags contracts that need an attorney's eyes.

Questions owners bring to it

A big retail customer wants a 15% discount on our R120,000 quote. How do I negotiate without giving away margin?
Half my quotes go quiet. What is wrong?
How do I sell without it all depending on me?

What it replaces

A head of sales costs R30,000 a month or more. The Virtual CRO is included on Growth and Scale.

The Virtual CRO gives general business guidance and is not a registered accountant, tax practitioner or attorney. Matters that need a licensed professional are flagged in the answer.